Potter & Co
Established fabric wholesaler Potter Textiles, located in North Perth, required a separate brand identity for their new retail brand Potter & Co. The new brand is targeted towards amateur sewists, rather than the high fashion wholesale clients that make up the customer base for Potter Textiles, and so needed to remain approachable while retaining the timeless quality of the parent brand.
Client
Potter Textiles
Year
2017
Project Type
Branding
Packaging
As the project was completed alongside the renovation of the physical retail space, the branding also needed to feel connected to this new physical identity - welcoming and humble, yet modern and fresh at the same time. Deliverables: e-Commerce website design and development, brand identity, photography, retail print.
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I acknowledge the Traditional Owners of the land on which I live and work, the Whadjuk Noongar people, and pay my respects to Elders past, present and emerging.