HotHouse Company is a unique performing arts sub-brand of All Saints' College that required a redesigned web presence to reflect the innovative programs on offer. A survey conducted of the key user segments (students, parents and artists) identified that most users couldn't clearly articulate what HotHouse Company was. While a brand refresh wasn't appropriate at the time, a new website would be put in place to provide clarity around the programs provided by HotHouse Company and effectively promote upcoming events and opportunities.‍ Built in Webflow, the new HotHouse website was launched in late January 2023. Clearer user pathways to crucial engagement points (such as an arts bequest fund application form, and a hub for potential collaborators to find information) alongside tracking analytics will provide insights into the success of the new site.‍ www.hothousecompany.com.au